[RTC List] Dig your own trenches

[Bob Morse]

Thought this was intersting:

Lyse, a wildly successful Norwegian ISP, is getting fiber into peoples' 
houses by getting them to dig their own trenches:

    Lyse's business model is different from companies like Verizon, 
which is currently rolling out fiber across its service area and then 
trying to sign up customers. Lyse instead sends people into unserved 
areas, knocks on all the doors, and passes out information on the new 
fiber service. Only when 60 percent of the people in an area sign up in 
advance for the service does Lyse start the actual fiber install...

    In addition to entering an area with tremendous support already 
lined up, Lyse also does something innovative: it allows prospective 
customers to dig their own fiber trenches from the street to their 
homes. In return, customers can save about $400. "They can arrange 
things just the way they want," says Herbjørn Tjeltveit of Lyse, which 
makes for happier customers; apparently, nothing angers a Norwegian more 
than having some faceless corporation tunnel through his flower garden.

http://www.boingboing.net/2009/05/11/selling-fiber-broadb.html

-- 
Bob Morse
Morse Media
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